People lose less at a sportsbook
The stated fee on an exchange is a fraction of a sportsbook's margin, which is the industry's central argument for being left alone. What people actually lose is not the fee. Across 313,972 contracts the average return was about minus 20 percent, and minus 31 percent for those who accepted a quoted price rather than posting one.
▸ Show reasoning & sources ▾ Hide reasoning & sources
Value
The stream is money staying with the person who staked it rather than moving to whoever was on the other side of the trade. It is priced at the middle of the scale like any other money. What makes it a gain rather than a wash is where the two ends sit: the people accepting quoted prices on a sports contract are retail customers, and the people posting them are professional market makers and the platform. That gap is counted in the Impact. What the customer loses along with the money — the ability to sell out of a position before an event ends, which a sportsbook does not offer — is real and is counted as its own argument against this measure. The value is the middle of the scale, because the stream is a transfer of money and the distance between its two ends is priced in the Impact.
Impact
About 24.1 billion euro a year is staked on sports event contracts, of which 65 percent is assumed to reach a licensed sportsbook instead, in a range from 40 to 85 percent — 15.7 billion euro. What that money loses differs sharply by venue. American sportsbooks kept 10.2 percent of everything staked in 2025, which is measured and published monthly [2]. On the exchange, transaction-level data covering 313,972 contracts put the average return at about minus 20 percent, and minus 31.46 percent for the side accepting quoted prices against minus 9.64 percent for the side posting them [6]. A dollar-weighted retail loss rate of 20 percent is used here, in a range from 10 to 31 percent, because the published figure weights contracts equally and the cheapest contracts carry the smallest stakes. The difference of about 9.8 points on 15.7 billion euro is 1.54 billion euro a year that stays with the customers, weighted at 1.3 for the incomes concerned. The Impact is the largest in this debate and it runs opposite to the direction the industry's own fee comparison suggests.
▸ Show calculation ▾ Hide calculation
| Staked on sports event contracts a year Setting, range 12 to 60 billion dollars a year [1] | 1.7 billion dollars in one month on one exchange, four fifths of it sport | 24.1 billion euro | |
| × | Share reaching a licensed sportsbook instead Setting, range 40 to 85 percent: some customers stop, some go offshore | 65 % | 15.7 billion euro |
| × | Difference in what is lost per euro staked Setting on the exchange rate, range 10 to 31 percent: the measured average return across 313,972 contracts is about minus 20 percent and minus 31.46 percent for those accepting quoted prices; the sportsbook figure is 16.96 billion dollars kept from 166.94 billion staked [2][6] | 20 % on the exchange against 10.2 % at a sportsbook | 1.54 billion euro |
| × | Weight of a euro at these incomes the customers accepting quoted prices are retail; those posting them are professional market makers | 1.3 | 2 billion euro |
| ÷ | Normalised Impact scale of this evaluation | 200 million euro a point | 10 |
Plausibility
Both loss rates are measured rather than modelled, and the step between them is not. The sportsbook figure is a regulatory return: 16.96 billion dollars kept from 166.94 billion staked in 2025, filed monthly by every licensing state [2]. The exchange figure comes from transaction-level data supplied by the platform itself, covering 313,972 contract prices, with the maker and taker side identified on every trade [6]. Neither is an estimate. What has no design behind it is the counterfactual this argument needs: whether the same person, moved to a sportsbook, would lose 10.2 percent. Two thirds of exchange contracts are priced below 10 cents or above 90, and contracts under 10 cents lose more than 60 percent on average — which is the signature of longshot betting. A customer with that appetite does not buy the average sportsbook product; they buy parlays, where the margin is 25 to 30 percent rather than 10. If most switchers behave that way, this argument is worth nothing. That is the single largest uncertainty in the evaluation and it is why the plausibility sits at the middle rather than higher. The Plausibility is at the middle: both figures are measured exactly, and nothing establishes that the same person carries the same behaviour across the two venues.
Counterfactual: the same customers staking the same money at a licensed sportsbook — not observed; no design links the two populations. Design: controlled — two administrative measurements compared, one a regulatory filing [2], one transaction-level platform data on 313,972 contracts [6], with no exogenous variation between them. Confounder: selection by betting appetite, since the favourite–longshot pattern in the exchange data suggests switchers would buy parlays, where sportsbook margins are 25 to 30 percent rather than 10.2; named, unresolved, and capable of removing the argument entirely. Direction: no reverse causation; both figures are outcomes of completed trades. Ceiling: controlled 7.0 binds below the converging-studies ceiling of 9.0; a context transfer of 2.0 applies for the behavioural gap between venues. The equal-weighting of the published return is handled in the 10 to 31 percent band rather than in P.